Alright, imagine something with me here. ...
You spend months writing and recording your newest song.
You spend tons of money on the best studio with the best producer.
You get a top-notch mixing & mastering engineer to make it sound crispy.
And maybe even hire a dope artist to feature on it.
Then, you get an incredible local artist to whip up some artwork so that the single really pops.
And finally, after months (maybe even years) of creating you are ready to release it. And what happens?...
You just release it. No planning. No marketing budget. No promotional plan at all. Then it doesn't do well and you become frustrated and discouraged saying things like "all this hard work for nothing".
Does this sound too familiar? If so, you are definitely not alone. Every single artist I have ever worked with has had this problem (even my own band).
So what is the disconnect? Maybe its fatigue from the creation process and you just want to "get it out there", or it's fear of...