The Secret to Making Viral Videos in The Modern Music Industry ft. Steve Zilberman

Here's how to step up your (viral) video game!

Few guests have the resume that Steve Zilberman can boast.

His video views on combined projects alone have reached nearly 2 BILLION and he's not stopping any time soon.

Starting his career in a band touring the country, he noticed the potential for Youtubers to blow up when he started working with Cherdley's after a short series of documentaries. After taking the first six videos viral with Cherdley's, Steve began working with countless artists from Oliver Tree, Bria & Chrissy, and now, Benny Blanco and Bella Poarch.

His strategy is founded in A/B Testing and jumping into the trends with both feet while they're hot. He reveals so much of what has gifted his clients their success and urges folks to make multiple types of the same content with some TikTok cheat codes of sorts.

Tune in for more industry secrets about virality, the power of the meme, and other content tips.

As always, show our guest some love and be sure to follow him...

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Welcome to The Brand New MICPodcast! ft. Your Host, Vinnie Hines of Artist Collective

CALLING ALL Music Artists, Producers, Singer/Songwriters, and everyone else in the music industry...

Welcome to the MICPodcast, the best podcast on the planet for developmental music brands.

At Artist Collective, we create profitable music businesses that attract lifelong superfans, and the first step in that journey is SUBSCRIBING!

Within just a few episodes, you'll get to hear from top-tier music biz professionals about their start in music, the reality of the modern industry, the strategies that got them where they are today, and how you can replicate their results on your own terms! You get all of this without the fear of 'false gurus' as we've hand-selected each guest based on their expertise and integrity, even giving you ways to add them to your network.

I'm your host Vinnie Hines and in this episode, we get reacquainted, checking in on the AC Team, the new Music Industry Entrepreneurs Facebook Page, and the exciting new Lifelong Superfan Program more than a dozen clients...

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Is LaunchTV The Key to Monetized Livestream Concerts? MICPodcast S2E4 Recap

Another instance of music’s impossible question; How can we do the live music industry justice in the current pandemic landscape? Brian Stollery from Launch has some ideas.

Last week we met with Brian Stollery, current co-founder of Launch.TV, to chat about his new venture, live-music solutions, and the future of virtual events. 

(Could be more here maybe?)

Here’s what you need to know:

 

The Problem with Current Streaming Services

As with a majority of live streaming hosting sites and events, the artist remains undercut. Brian and Vinnie discuss how while it’s seemingly cheap to conduct a livestream, (think Instagram, Twitch, YouTube) the winner still falls in the hosting platform for payout. 

So what can artists do if they want to remove the middleman? Between cloud computing, encoding, and other technical logistic costs, options are limited. 

As Brian describes it, “Artists just want to show up and play.” For the average musician...

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