This month we are focusing on music branding within Artist Collective. I am walking members through the creation of their own 'Artist Branding Guide' to give their branding a framework.
I see branding as much more than logos and color schemes. When I see successful brands, I see deep connections and understanding of their customers. They connect with them through values and passions before products and flash.
Artist usually miss this mark because they are too focused on that sizzle. Instead of taking time to be introspective and figuring out the "why" behind the brand, they go straight to wanting the fans but don't know how to talk to them directly. Huge disconnect.
Through the years I have worked with dozens of music companies to help them craft a brand that stays true to them and also attracts more super fans. Though the messages were all different, the formula was the same. We always went through the same 6 steps to find the perfect blend of message,...