Is LaunchTV The Key to Monetized Livestream Concerts? MICPodcast S2E4 Recap

Another instance of music’s impossible question; How can we do the live music industry justice in the current pandemic landscape? Brian Stollery from Launch has some ideas.

Last week we met with Brian Stollery, current co-founder of Launch.TV, to chat about his new venture, live-music solutions, and the future of virtual events. 

(Could be more here maybe?)

Here’s what you need to know:

 

The Problem with Current Streaming Services

As with a majority of live streaming hosting sites and events, the artist remains undercut. Brian and Vinnie discuss how while it’s seemingly cheap to conduct a livestream, (think Instagram, Twitch, YouTube) the winner still falls in the hosting platform for payout. 

So what can artists do if they want to remove the middleman? Between cloud computing, encoding, and other technical logistic costs, options are limited. 

As Brian describes it, “Artists just want to show up and play.” For the average musician...

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