2021 Holiday Marketing & Content Guide for Artists

Sing it with me…

  It’s the most wonderful, stressful, profitable time of the yeaaar….

Regardless of the true meaning of the holidays, one thing is universal. People will flock to the stores, click on shiny objects, and buy. the. stuff.

Whether or not you have “stuff” to sell already, here are a few easy-to-implement marketing, content, and planning ideas to help prepare you for the season.


Yes, you could slap a Santa hat on some of your old pics. You could use a red & green filter on your videos to make them festive. But in addition to visually being in the holiday spirit, what other content plans do you have?

And which ones would best match your brand with your fans? 

Try these on for size...

Holiday Stories

What fun stories could you share related to the holidays or have a seasonal twist? Or are there inspiring things you could share that would be a good post?

It doesn’t have to be specifically ...

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10 Ideas for Behind-The-Scenes Livestreams

It’s no secret that livestreaming has gone mainstream. Some of the biggest names in every industry have developed new technologies, changed their focus, and created new opportunities along the way.

For musicians, now that live music is on the horizon in several markets, that means looking at livestreams less like an alternative to live shows and more like an addition to them. And it’s already begun.

In a recent article from USA Today, Live Nation purchased livestream platform Veeps in January and have just recently begun installing livestream technology in more than 60 venues across the U.S. so far. Selected venues are regular tour stops, and any artist performing at one of them can basically flip a switch to livestream the gig, say when the event sells out. Performers can deliver backstage access and front-row viewing angles, the companies said.

What kind of exclusive access can indie artists provide?

Chances are we might not be playing huge Live Nation venues on a...

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7 Easy Livestream Ideas for Musicians

Each week AC Leonard dives into content tools and tips to help you create a profitable music brand! Join him each Saturday for #ContentAndCoffee exclusively on our YouTube Channel.

THIS EPISODE: Livestream content ideas and live video tips from his new book 365 Livestream Ideas for Musicians!

Content ideas, let alone livestream ones, can be difficult to come by especially on a recurring basis. If this is an issue for you or you're just looking for a way to get started, check out the examples in this video!

Here's a quick rundown of the livestream ideas discussed, along with a clickable timestamp if you want to jump straight to one that piques your curiosity! 

04:18 Livestream Ideas for Musicians
08:23 Weekly Themed Livestreams on Facebook (Mel Senese)
11:15 Late Night Talk Show on Twitch (Rico Lewis)
13:05 Musician Interview Show on Facebook (Dee Rivers)
14:17 Virtual Open Mics on Facebook, Instagram (Fifth Star Band, Soul Motif)
15:50 Music Industry Interviews on Instagram...

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Using Fan Subscriptions to Monetize Your Music


In case you haven’t found a website you love, I highly recommend diving into Bandzoogle. It’s a website builder I’ve used for over a decade for my own bands and for several clients of mine. 

Bandzoogle is by musicians, for musicians which is why they make it extremely easy to build a stunning, revenue-ready website and store in minutes.

Music Revenue During Pandemic

Since the pandemic began, like a lot of other nimble companies, Bandzoogle has found a way to pivot and adapt its features and tools to benefit artists. Here’s the thing, they could’ve very easily raised their monthly website fees or implemented small commissions on sales to compensate for that effort.

But they didn’t. And not only that, musicians are making even more money now than ever before.

In a recent blog post, Bandzoogle CEO Stacey Bradford...

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