New Industry Chat from Joe Johnson: Master Audience Engagement Onstage


@AC_Vinnie here, ya’ll!

Throughout my travels as a musician and as a music consultant, there are occasionally artists that strike me as having ‘it’. Not just talent and charisma, but some extra factor that you can’t quite quantify. One of those potent personalities is most definitely that of Joe Johnson, AKA “Semi-Average Joe”. He wears many hats, but perhaps his most prominent is that of “Storyteller”. He connects with an audience in a way that I’ve never quite seen. It’s almost as if he’s calming an unruly herd to take it on a journey it didn’t even know it wanted.

So I asked Joe to come and teach our members about it! Let me tell you more about our host and we’ll dive into some of the fun that happened during the webinar that we decided to poignantly call “Master Audience Engagement Onstage”.

Joe Johnson is a multi-instrumental studio and live musician, composer, and sound designer. He...

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How "Oasis" Grew Their Spotify Following


During our weekly Industry Chat, I spoke with Kevin Breuner, the VP of Marketing at CD Baby, host of the DIY Musicians Podcast, and a member of the band Small Town Poets.

Kevin discussed some amazing tools to use within CD Baby while preparing for your new music release.

Gain access to the full 60 min training here. 

Add incentives for your fans to take action.

So you want your fans to pre-save your song, or like your Facebook page? Well, what's in it for them? I know that sounds harsh but you need to understand that the market is saturated with independent artists asking music lovers to take actions like this. So how are you going to stand out?

Providing incentives for actions is a great way to ensure action is taken. Kevin explains how  (music marketing tool that CD Baby provides to their users for free) allows artists to create such incentives.


How Oasis Grew Their Spotify Following

The band "Oasis" has an...

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The Truth About Sampling: Live Music Business Training

If you are using samples or wish to in the future, it is very important that you are aware of the steps it takes to clear them and the dangers of infringing copyright if it is not done correctly!

January 16th at 6 PM CST I will be chatting with Professor Fox to give you the truth about sampling.

Fox is a producer & and actual professor at S.A.E. Institute in Nashville, TN. His accolades include producing tracks for Chance the Rapper ("Hey Ma"), Alex Wiley, Kids These Days, and more!

He will be going through some high-level information on copyrights and the processes of clearing a sample

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To join this LIVE TRAINING, sign up for the Artist Collective Membership. 


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How To Score Online Booking Contacts by @AC_Vinnie

As a hustler in the music industry, one of the most difficult aspects of DIY booking is simply finding the email address or contact information of a potential connection! I oftentimes call this “scraping” for an address. There are many ways to do this, but after countless hours of databasing almost the entire country’s venues, I’ve found the fastest ways to find the booking contact’s info below!


#1 - Facebook (Fastest, Most Revealing!)

Facebook is easily the fastest way to score booking email addresses for me personally. I’m not sure if it’s the fact that I basically live on the platform already, but a simple click to the ‘About’ section is typically more revealing than a few minutes sifting through a website. I highly recommend using this as your first place to search.

#2 - Website (Google Search!)

Most reputable venues are going to have a website. Find the ‘Contact’ menu for booking...

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How to Give Singing Performances That Book More Gigs...


Have you struggled with:

  • Figuring out how your voice is unique
  • Performing in front of an audience
  • Going on tour and completely trashing your voice?
  • Booking gigs consistently and making money doing what you love?

Have you ever wished that there was an easier way to give amazing performances?

A lot of the singers that I work with in the studio did too before we started working together. But, honestly, it was frustrating for them until they began working on The Dream Performance Process. It’s THE most important thing that you can start to use before you take your performances to the next level.

Here's exactly what we'll be covering in the free training:

  • The 3 biggest mistakes that singers make when performing and how you can avoid them.


  • The Dream Performance Process, the 4 - step process that I use with singers in my studio to help them to give standing ovation-worthy performances.


  • How to discover your the uniqueness of your voice so that you can stand...
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Don't get ripped off by Playlist pluggers!

Do you want to see what your fans look like when your song is placed on a bogus playlist? 


Don't get ripped off by bogus Spotify Playlist pluggers. Here are some quick ways to spot a bogus playlist from a legit one:

  1. If they are claiming a certain amount of streams for X amount of $.
    • The truth is no one can promise anything with playlists. It could get added and no one listens to the playlist, or the listeners skip your song because they don't like it. If a plugger is promising "100k streams for $1000" it's probably a scam...
  2. If the amount of followers = the amount of plays a song is getting.
    • Human behavior is much more complex. Not every person will stream it that follows the playlist, and some may stream is multiple times. So if the numbers are close it might be questionable. EX) 10,531 followers on a playlist & you get 10,531 listens on your song.

Spotify is removing all fraudulent streams and could result in a ban on their platform. Strive...

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{FREE TRAINING} Finding the Time to Build Your Music Career





I hear this a lot when speaking to artists about their careers; "I could reach my goals is only I had more time" or "there just aren't enough hours in a day". Well, I am calling you out on that.

It's not the amount of hours you have, but how you are using them.

Join myself & Rock/Star Advocate, a music mindset coach helping artists stay organized and focused on their business and personal goals.


This free training will cover:

  • What creatives get wrong about time management
  • The counter-intuitive principles you'll need to learn to trust
  • How to make it work for you
  • How you can reach your goals with even 4 hours in your day!

This training is 100% free with sign-up here - - - > 

 If you are a member of Artist Collective then you will be emailed the webinar link automatically PLUS you will get the full breakdown after...

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{📲 Virtual Manager} - Spend Money to Make Money


Spend Money to Make Money 

You probably find yourself turning down quite a few opportunities due to it having an upfront cost like submission fees for festivals or shows or consideration fees for write-ups or playlists. I get it, this industry is known for scams and artists get taken advantage of often.

But you should understand the importance of taking risks every now and then. For instance, any kind of costs in relation to collecting your royalties should be #1!

Songtrust - - - 

Songtrust is a Publishing Administrator that collects publishing royalties for songwriters & publishers. And for most of you reading this, this includes YOU!

Even if you are signed up with a PRO like BMI or ASCAP as a songwriter & your own publishing company...... Songtrust can still collect worldwide royalties that your PRO doesn't. It's only $100 per year to ensure your publishing royalties are taken care of.

Sign up for Songtrust here...

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Artist Collective Meetup in Chicago


Tuesday, December 10th at Happy Camper Wrigleyville

Open bar 7-8PM with ticket purchase.


Facebook event: 



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