“How Many People Can You Bring?”
Anyone who has played local bars, restaurants, breweries etc. has encountered this question. This question typically elicits an eye roll and a number fabricated out of thin air by the musician. Often times the musician has a ticketed show coming up at a sizable venue and has no incentive to bring fans out to a $150 bar gig to hear a crowd-pleasing cover of "Sweet Caroline". Here lies the discord: The owner of the “venue” views music as a way to bring new customers into the bar. The assumption is if the musician can bring 10-20 people through the door, the bar will sell more drinks and the increased revenue will cover the small sum of having music, and provide a more profitable night. In reality, the career musician plays these gigs to put food on the table and pay rent. They have bigger and better gigs...
It's your buddy, @ac_vinnie again, ya'll! I couldn't be more excited to host May's Industry Chats! We're getting back to the basics to make sure we can smash through the light at the end of the tunnel sprinting!
The world is different! The industry is different! I hope you’re staying healthy, happy, and positive because, with last month’s mention on Billboard.com, we couldn’t be more excited to roll out our new topic!
Why do we have monthly topics?
We want to give our members the structure they're craving to funnel brilliance into a successful career and growing paycheck! This way, we can attack the topics in real-time according to the shifts in the industry. A perfect example was our 7-Day Lockdown Series that got the attention of countless publications.
May will be hosted by yours truly! If we haven't met, I'm a Co-Owner of Artist Collective, an ex-booking agent, and a current alumnus of American Idol XV riding that wave to an amazing career!...
It's a very strange time for musicians right now. Some folks, like myself, rely on live performances in countless ways. It's the only time I see my friends, or I feel like myself. It's the time when I shine and get to make folks happy and find my purpose. In so many ways, musicians are being cornered into a virtual world that so many of us oppose at our core. We don't want an empty room and a cold experience. We miss the comradery, the drinks, the social aspect, the energy, the exchange, the connection!
As the lockdowns get extended all over the country, the future of live events is unsure. Tensions are high, creatives are terrified and many artists are left without any traditional government assistance to help them.
An artist in my very own neighborhood sent me this note below, hoping to make sure that the locals in our County understand how awkward and foreign this live streaming process has been for so many artists. He not only reminds the public of this, but urges them to...
So while your fans are streaming your music, they can easily push a button and instantly send you funds to help support you even further! Some artists are taking those funds and donating to a fundraiser, or you can use it to help support your own career.
Spotify stated in a blog post: " “Given the urgency and impact of the COVID-19 crisis, we’re working as quickly as we can to develop this new product and get it out to as many artists as possible. However, we’ve never built a fundraising feature like this before. We consider this a first version that will evolve as we learn how to make it as helpful as possible for the music community.”
This is a great way to provide an actionable...
Full-time musicians barely have time to post as often as they'd like, let alone invest in a new will-they won't-they platform. There seems to be a new networking site or developmental app or program that is going to shake the industry to its core they all too often fall short of their sales pitch. By the time most users have invested the time to create an account, try to get engaged with the inner culture and communities and relocate some of their fans to a platform, all the users involved are usually 'over it'.
However, have no fear, there is a new app that is truly all it says and more!
I have found the next music app that I think WILL explode in 2020! The app is called Lüm and Artist Collective was lucky enough to have their Director of Artist Relations, Endre Krumholz represent it as our guest of last week's Industry Chat. We did a deep-dive into the amazing features on Lum and he explained in detail just why it is the best music discovery app...
You see it from the highest level of celebrity to the most inaccessible public speakers and now it is time for you to learn why you should be doing it, too! I'm talking about text message marketing.
If you’re not quite sure what I’m talking about, text message marketing is the act of sending coupons, special deals, announcements, current events, and other information to your customers via text message. Most commonly, this is done through an app or desktop program as most devices aren’t built to do this with function with group organization or discretion by default.
(*Read to the end to see our recommended app selection with a special offer!)
At Artist Collective, we’ve found that the most effective way to engage with your fans is through meaningful relationship building exchanges. These types of connections are invaluable and the foundation on which any type of notoriety is built. As you invest fans deeper and deeper into your art,...
ENTERTAINMENT LOCKDOWN - What do musicians do after Coronavirus?
Musicians are lost right now. A lot of people are lost, but especially creatives that live and die by connecting to a crowd. This writer feels the same way many do, wondering if his career of ten years as a full-time musician has come to a grinding halt.
And to be honest, a couple of weeks into this new pandemic culture, the real answer is that NOBODY KNOWS.
It’s a huge question: Where does the music industry go now?
In the midst of Coronavirus’ global outbreak, 90% of Artist Collective’s business, which was based in booking was wiped out nearly overnight. Contracts were shredded, events canceled, and many of our artists were looking at bills going unpaid. Panicked, taken by surprise and eager to help the artists that felt as abandoned as us, the owners at Artist Collective came up with an idea.
What if we put together a virtual panel of industry experts from around the...
Entertainment is officially on lockdown! With most states canceling gigs, tours are dropping, and restaurants and bars are now completely closed. A lot of you are out of music work & side work as bartenders or servers.
Here is an article from the Chicago Tribune about a recent announcement for Illinois residents. A state lockdown. And I know many other states are experiencing this already.
How will this lockdown affect the music industry? Is this going to shift consumer behavior? And what steps are you taking to further your brand?
The end of this quarantine seems to be unknown, so it is important to get a grasp of how the industry will shift.
During this next week, instead of binge-watching Netflix, panicking over the news, and procrastinating your music career join our 7-day live Music Industry Chats called "Entertainment Lockdown" The live streams will occur every day at 12:00 pm CST between 3/22 - 3/28.
Aren't you tired of doing the same thing over and over with your music career and getting the same results?
Are you running out of strategies to market yourself?
Ready to start making money with your hobby?.....
Well, the truth is you have to treat it like a real business. And in business, you are always learning new things from mentors, consultants, and other perspectives that can help you think outside the box.
In the call, I will get to know your current strategies and provide you with a clear plan to elevate your music career.
If you have a question before you book, just text me 773-365-9887
Founder | Artist Collective
Spotify officially releases their BETA for Songwriter pages. This is a new way for creatives to showcase their works even if they aren't releasing it on their Artist pages.
I truly believe that this is the beginning of the uprising of songwriters. Just as Producers have recently come out of the shadows and presented themselves as their own artists, ( DJ Khaled, Dr. Dre, etc), the same might start to happen for songwriters.
This new platform on Spotify will allow songwriters who aren't artists an opportunity to create real-estate on Spotify. This will grow credibility and hopefully a fanbase.
Any artist who is also a songwriter should absolutely apply for one of these pages!
You can showcase your recent collaborations
Spotify will create a "Written By" playlist!
Right now you can apply to get...