The One Content Marketing Tool Every Musician Needs {by @ac_leonardp}

Guest post By Grace Windheim @ Kapwing

I've had the pleasure of meeting and working with Grace over the past couple of months. I use the software almost daily for my own content and for clients as well. I'm thrilled to have Grace share some of the cool things Kapwing can do for artists!
- Leonard (@ac_leonardp)

You make awesome music. You host fun livestreams. You share great content. Now you need to get the word out. 

But with so many social media platforms out there, creating content to promote your music can be a tiring process as you jump between making static image posts, short-form promo videos, longer YouTube videos, graphics for livestreams, posters, video thumbnails...the list seems endless. 

However, you no longer need different software to complete every task – Kapwing can do it all.

Kapwing is an online software that helps you make modern content in as few clicks as possible, and you can get started for free. You can make everything from videos to GIFs...

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How "Oasis" Grew Their Spotify Following

 

During our weekly Industry Chat, I spoke with Kevin Breuner, the VP of Marketing at CD Baby, host of the DIY Musicians Podcast, and a member of the band Small Town Poets.

Kevin discussed some amazing tools to use within CD Baby while preparing for your new music release.

Gain access to the full 60 min training here.http://artistcollect.com/30daytrial 

Add incentives for your fans to take action.

So you want your fans to pre-save your song, or like your Facebook page? Well, what's in it for them? I know that sounds harsh but you need to understand that the market is saturated with independent artists asking music lovers to take actions like this. So how are you going to stand out?

Providing incentives for actions is a great way to ensure action is taken. Kevin explains how Show.co  (music marketing tool that CD Baby provides to their users for free) allows artists to create such incentives.

 

How Oasis Grew Their Spotify Following

The band "Oasis" has an...

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Don't get ripped off by Playlist pluggers!

Do you want to see what your fans look like when your song is placed on a bogus playlist? 

 

Don't get ripped off by bogus Spotify Playlist pluggers. Here are some quick ways to spot a bogus playlist from a legit one:

  1. If they are claiming a certain amount of streams for X amount of $.
    • The truth is no one can promise anything with playlists. It could get added and no one listens to the playlist, or the listeners skip your song because they don't like it. If a plugger is promising "100k streams for $1000" it's probably a scam...
  2. If the amount of followers = the amount of plays a song is getting.
    • Human behavior is much more complex. Not every person will stream it that follows the playlist, and some may stream is multiple times. So if the numbers are close it might be questionable. EX) 10,531 followers on a playlist & you get 10,531 listens on your song.

Spotify is removing all fraudulent streams and could result in a ban on their platform. Strive...

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